TO CUNNING THEATRE OWNERS
The recent reaction of theatre owners after the relese of Sura is one of the worst happenings in recent past. Time and situation changes everyone, but really not to this extent. The same theatres owners who once hailed Vijay as a Messiah to them, have all of sudden been projecting him as someone who has ruined their lives with unreal claims, that even God cannot approve.
What realy hurts is their speeches as if he hasn’t given any profit to them. Vijay is the one who always wishes that everyone from parking boy to theatre owners to distributors and his producers earn profits from his films. And he managed to achive it number of times which even earned him the Minimum Guarantee hero status.
We have a few questions to these protesting theatre owners.
1.If 5 Vijay movies continously failed as per your claims, on what gut feeling you invested 50 lakhs in his 6th consecutive movie? This seriously lacks any logic. A Good business mind won’t commit same mistake for 6 times in a row. They still look at cashing upon his opening power and fans excitement to see collections for first few days. If they say its the trust they had on Vijay it is an escape statement to hide the real source of their losses and shift the blame on Vijay.
2.The 50 lakh MG concept would apply only for theatres in major cities like Chennai, Madurai, Kovai, Trichy, Salem and Nellai. Has the movie been sold for same amount to theatres located in places like Karur, Pollachi, Pazhani etc etc and the other rural areas of TN? We guess the rate is only according to area and projecting it as a TamilNadu wise problem is again a media stunt.
3.What was the Ticket rates for first 2 weeks? Is any theatre following rules implemented by Govt of Tamil nadu? People who saw the movie on 20th day paid a Ticket price of min 100. The first 5 days Ticket prices were 150,200 in many places whereas according to Govt norms it should be 50,75 even for an AC theatre. Few theatres outside Chennai has A/C only in its name. With ticket prices min of 100 till 20th day and reasonable crowd flow as confirmed by those who visit theatres, how could a owner face loss?
4. Just a Small calculation. Lets take a Theatre capacity of around 1000. And a Vijay movie for first 10 days will have minimum 80% Crowd on an average. With theatre ticket prices at a min of 100 and Daily 4 shows, movie sold for 50lakhs. Let keep per Show 800 seats gets filled. Per day 3200 seats(Includes all 4 shows). For 10 days, 10*3200 seats= 32,000*100 ticket cost= 32,00,000.With having 60% average occupancy for next 10 days, with same calculation a theatre would get 24 lakhs back.This itself amounts to 56 lakhs returns roughly with minimum assumed values.Then where comes the claim of money? It looks more like an intentional act to degrade Vijay’s fame in Industry.
4. There is also a point mentioned by theatre owners that Kamal,Rajini,Manirathnam and T.R. compensated them. Let us know one thing.Did Kamal compensate for Alavadhan or Anbe Sivam loss? He did only for Mumbai express which was his own Production. Did Rajini compensate for Kuslean loss? He did only for Baba which was his Own production. Its ages since Maniratnam or TR worked in a project for another producer.So its clear that everyone had compensated only for their own Production. If Vijay has been asked compensation for Aathi its fair. Claiming loss for other movies which wasn’t his own Production is heights of stupidity. If they are really failures, why would someone be willing to invest 50 lakhs on Sura after 5 failures?
5. Even after Sun pics themselves said Vettaikaran is their highest grosser, how can these people call that as a flop? If Vijay movies are been called continuous Failures, then what about most of the heroes who give a hit once in a blue moon and still rated as top heroes on par with Vijay? And calling al movies after Aathi as flops, which includes Pokiri is he most ridiculous thing ever heard recently. And their most unrealistic claim that Sun Pictures cannot be responsible for this highlights their only motive behind all these. How can a distributr selling at a high price cannot be responsible for their loss?!
6. The theatre owners must have forgotten that Vijay is the only hero in current generation who delieverd 16 mega hits and several super hits to reach his 50th movie. The same complaining owners have looted lakhs and lakhs when Vijay delivered series of hits by setting high ticket fares, selling tickets in black on their own and providing poor facilities at high ticket rates.
Vijay is indeed the most profitable hero than any others in current generation and this was also said only by their fellow Theatre owners and also Producers and Distributors. All these media stunt looks clearly like a drama to create a negative image in the minds of people by keeping ahead false claims and provoking statements. Before pleading on basis of humanity they should have some gratitude for the person who has laid them Golden eggs when everyone else were delivering duds. When in future a time comes and Vijay delivers hits, let us see what these humanitarians speak about him and atleast lets see if they have a heart to thank him for their profits!
TO THE BIASED MEDIA
The fourth estate called Media is a powerful tool in a democratic country. We respect their power to either construct or destruct with the power of their words. But are they doing justice to the articles they write? Definitely not always. Especially almost never when it comes to what they write about Vijay. Those who are their eye candies get hailed every other day and if they are biased about someone, we are sure to see double standards in their articles on them. The hatred or bias which media has been showing oflate towards Vijay is really shocking and this article poses a few questions to them on this:
1. Many websites wrote that Vijay will be banned following the recent uproar about Sura from few theatre owners. Anyone with commonsense knows banning an actor directly lies within powers of NAdigar Sangam or Producers council and not Theatre owners who are empowered to issue red cards to an actor’s films and not bans. This itself is a clear example of their attitude towards Vijay and what they really expect to happen. We wonder if they can write with same cruelty about any other hero in similar situation.
2.Every now and then we see articles criticising Vijay to the lowest levels of even abusing published in websites and few magazines using unparliamentary language. Aren’t journalists required to have some amount of professional ethics and maintain some levels of discipline when writing about celebrities?
3.Every Vijay movie is degraded with the tagline of “Only for Vijay fans” or by giving the lowest possible star rating with all negatives highlighted. Similar type of films from their eye candy actors or those who are influential will come with a totally different tone from same reviewers, and the star rating would be unbelievably high, not worthy of its value. And the review will definitely have a line which says all negatives are overcome by the performance of so and so actor. They can instead term themselves as fan sites of particular actors which would be more justified on their part.
4. When Sun Pictures, the distributors of Vettaikaaran themselves declared it as their biggest collection grosser, these media still try to project it as a flop. When Vijay movies that have been super hits were termed as just average, average movies are termed as flops and washouts by these media. Why cant they maintain the same scale of box office analysis for their eye candy actors or influential actors?
5. Oflate, there has been a new trend to write letters and requisitions for Vijay claiming it as from the point of view of a fan which are nothing but injecting negatives in the form of sugar coated words when his movies are not received well. Why can’t there be articles from the same fans’ point of view when Vijay delivers superhits, and that time, we can see only “average” and “nothing new” kind of reports which has no meaning when most fans like a film.
6. Why can the media offer free advice for actors who claim themselves as family entertainers yet act in bedroom and exposing scenes, actors who does one movie every two years and yet everytime comeup with similar story of one song millionaire concepts and many others who commit blunders in the name of movis which neither benefits fans nor the people in business? Why do they have to turn their fake attention to Vijay when he has already planned for the change wanted from him?
7. As for Vijay, we have to notice the first and foremost thing that he has avoided any protest that’s against Media in the past as he feels a gratitude that they are ones who strengthed his position to what he is today. Other actors who attend these protests and speak abusive things on the press and media just because they were handed over the mic, as still treated as favourites by media.
8. Vijay is always an easily approachable media friendly hero who has readily agreed for many interviews to even those magazines in the past even when he was hurt by their comments on him and his films. A recent example is his interview to Kumudham inspite of their worst review for Vettaikaaran.
9. If Vijay doing commercial movies is a sin as projected by media, why can’t they offer some guidance to actors who have been acting in similar kind of stories for past 18 odd years or those who miserably fail to deliver bankable movies in a consistent manner and doesnt even speak openly to media?
10. The festival editions, special editions of magazines will feature an interview of Vijay. They put up series about him to boost up ther sales. Yet when it comes to writing about him, it is in the most inhuman way which readily buildsup a negative impression in the minds of the readers. And even when their articles are least related to Vijay they use his face on posters to draw attention. Is Vijay a commodity to boost up their sales and then thrown away when they don’t need him?
This article is not intended to ask media to support or come up with articles that always shower praises on Vijay. We want to condemn their worst attitude towards Vijay and being unmindful of the fan power he has. Its high time they stop spreading rumors and publish wrtings degrading him and his films. They should try to do justice to their profesion in whatever they do. Least, they need to posses some humanitarian traits and give respect for everyone’s feelings
endrum andudan athakathudan
orkut vijay fans
