In an effort to create awareness among the general public on the importance of eye donation, Vijay flagged off a rally recently, which was organized by the Rotary Rajan Eye Bank. The rally began at the Marina in Chennai with Vijay flagging it off in the presence of M. Subramanian, the Worshipful Mayor of Chennai.
Students for the city schools and colleges took part in the rally, which was conducted to commemorate with the National Eye Donation Fortnight.